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WATCH THE "J.I.F.E." MUSIC VIDEO HERE

Premier Xist Music artist Da’ T.R.U.T.H. unveils the first visual from his upcoming album 'Love, Hope, & War', due January 29, 2013.

Continuing his 1/29 campaign, on Friday, December 21st, Da' T.R.U.T.H. will premiere the music video for "J.I.F.E.", the first official single from his highly anticipated sixth album, 'Love, Hope, & War' at 1:29PM eastern time on Rapzilla.com. Crafted by superproducer J.R., the single was released to radio and online outlets for airplay last Friday. Also, as part of a pre-order campaign, "J.I.F.E." will be available for free to all those who purchase advance copies of the project. Orders can be made online at XistMusic.com beginning Friday at 1:29PM.

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