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Home arrow Articles arrow Notes from the Sketch Pad arrow Where Are All the Christian Rap Critics? (Part 1 of 2)
Where Are All the Christian Rap Critics? (Part 1 of 2) PDF Print E-mail
Written by Sketch the Journalist   
Monday, 03 March 2008
Image

Where are all the Christian rap critics?
Sure, we have a few individuals (like myself) who write reviews and blurbs for assorted websites, blogs, and the occasional print piece. But are those really “critiques” in the proper sense?

I would argue no. Too often, what we’re writing and publishing is, at best, consumer advice. At worst, we’re just regurgitating a track list, some sample lyrics, and adding our own personal thumbs up (or down). When will someone step up and tell us what these albums and songs mean in the Big Pictures of the Gospel, the holy hip hop movement, the state of the Christian music industry, etc?

I’ve been writing holy hip hop reviews since 1995 and read many more authored by other pens. For a long while, it’s felt like we’ve missed something. This point was further solidified when I ran across a piece called “Pong x Infinity” by one of my favorite pop culture columnists.

In this essay (originally published by Esquire magazine in 2006 and updated a year later in his book IV) Chuck Klosterman proposes that there are no real video game critics for the reason stated above – nobody talks about what they mean. He writes:

"And that – ultimately – is why the lack of video game criticism is a problem. If nobody ever thinks about these games in a manner that’s human and metaphorical and contextual, they’ll all become strictly commodities, and then they’ll all become boring. They’ll only be games."

Replace the words “video game(s)” with “holy hip hop album(s)” and the argument still holds.

Instead of just saying we dig “I Won’t Ever Stop” off of The Yearbook, we need to discuss why it’s important that KJ-52 and Goldenchild are on the track together. A review of AWEthentic should talk about why this title is important for Enock, an original member of the Cross Movement, who left the group and moved to Houston to record it.

Is there a story of redemption or ultimate truth revealed in Listener’s Ozark Empire concept album about a traveling knife salesman from Arkansas? Does KRS-ONE’s guest verse on T-Bone’s record offer any spiritual value to the discerning Christian?

These are the types of questions we need to ask and our critics (again, challenging myself with this assignment) need to explore in their writings.

When we ignore this focus, we do a great disservice.

We owe it to the artists, the fans, the movement, and the Good News to delve deeper.
Comments (12)Add Comment
Has anyone heard about this attack on HHH
written by Stephen Wiley, April 02, 2008
http://www.exministries.com/ttbhhh.html
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...
written by Tim., March 24, 2008
"Sorry for my ignorance but.. what does 'HHH' stand for?"
Ohhhhh... Holy Hip-Hop :P
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written by Tim., March 07, 2008
"Would anyone be open to starting a kind of HHH Media network? Just a series of sites that share info.. but present it differently... I'll be honest, cuz I plan on expanding my little blog site into more... and doing it differently as well. Getting some original content and things like that.. but at the same time.. we can share some of the same information.. that way we help each other out. If i pick up an article about a particular artist, why couldn't you contact me like "hey.. I'm interested in doing something on Flame, you have anything recent that would interest my readers?" and i could be like "for a small fee i could hook that up.. or just hook me up with some 411 on CMR's new artist Psalmist or something."

thoughts?"
Sorry for my ignorance but.. what does 'HHH' stand for? From what your saying you'd like a way for people from different website/blogs to be able to exchange information pretty much? Hmm well that sounds like a great idea, I'm working on a getting a site going myself (HipHope.info) and something like that would be awesome. Maybe I could even figure something out :/
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OUCCCHHHH!
written by holy ridaz, March 04, 2008
we have been thinkin on the same lines...we have been wrestlin with a new review format over at holyridaz.wordpress.com, currently when we review aproject we try to go beyond the technical and dissect/critique the project as a whole or as our writer likes to say the good bad and not so pretty. We now have some more food for thought...thanks for your candor.
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Brian Tate
written by C.E. Moore, March 04, 2008
I'm game for forming some sort of network. I'm not dedicated to one genre of music, per se, featuring Christian rap prominently alongside more prominent Christian genres. But, I have had relative success getting a hold of "big" Christian rap artists and "smaller"Christian rap artists...and I don't pull punches with my questions. I think them out. But, I'd love to be part of a network that scours the web for Christian rap news.
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Do you listen to AM radio?
written by FUDGE, March 04, 2008
Are you a fan of AM radio? If not, everyone and there mother talks about everthing on AM radio, but there are more people talking and not enough really listening. There are more magazines about anything out there, but why do they exsist? Does the market create a need for more radio shows and magazines? Or do the radio shows and magazines create the market? I believe all media does both. So what do we do?

Be honest, have you listened to ESPN radio to help you understand if Kobe is better than Lebron? Have you listen to the Clark Howard Show to find out what is a good financial move? Chances are you have not. What was the last time ESPN the magazine influenced your loyalty to a team? When was the last time Money magazine pointed you to the right mutual fund?

There's plenty of commentaries on Christian Hip Hop, but who really cares? The artists? The audience? If you're are in touch with an loyal captive audience, you have no say so in any commentary. Just like any public figure, they have to know you before they desire to know about you. So what's so special about you? How are you different? How do you relate to me? Before this years campaigning, did you really care about Mitten Romney? Of course not. Now you know he's Mormon and Joel Olsteen endorsed him. You didn't care about him last year though did you?

Christian Rap Critics or not, no one wants to do things for free. But people, like myself, do it all the time. There are resources out there building every day for the future of this genre. It's now time for this to thrive now that the secular scene is dying out. As far as a XXL-type mag, http://www.thesoulmag.com - S.O.U.L. mag is out there (Flavor Alliance Media Group/Specademik.com).

Podasting had opened up to new frontiers and the use of it liek AM radio has sent information out to many new audiences. there are dozens of quality podcasts out there from some of the top HHH networks: HeadzUpFM.com, HCR.fm, and of course, ours FlavorRadioNetwork.com.

So what is the problem? Money! Sponsorships! Everyone wants the dollar but no one wants to spend it. Where does it comes from? Look at regular radio. Listeners and local business buy radio ads, the radio pays people and operation costs, the listeners get a free meal. Magazines do the same, Businesses buy ads, publisher pays staff and printing, Readers buy subscriptions. no matter what it starts with a demand for the product.

The right question isn't "Where Are All the Christian Rap Critics?" There's plenty. Critics and writers need to get paid for their efforts. Radio personalities and deejays need to get paid for there time at the stations.

"Where are all the businesses that can support these mediums?" That is the right question!



2 more pennies for ya!

Fudge, FlavorRadioNetwork.com



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CE Moore
written by BrianTate, March 04, 2008
Thats exactly what i was thinking Mr. Moore. I was sysed just to have Shai Linne respond to an email and give permission for me to host some songs, but unfortunately, that's as far as communication will go alot of times.. nothing against shai.. i'm sure if i pushed i could probably pull a couple of minutes out of him. The guys i'm most likely to gain some minutes with are gonna be the HHH underground dudes.. honestly i'm happy starting there... but I'm not gonna get the depth out of a Ambassador type than I will from Brinson from Godchaserz.. love that dude! LOL. But I am definitely considering some of those same things.

HOWEVER, I thought about it... one thing we COULD do is pool our resources, read other sites for information. The first thing i thought after reading sketches article is "there's no HHH Source Magazine or xxxl for me to run to get some info or cop some ideas... ".

Would anyone be open to starting a kind of HHH Media network? Just a series of sites that share info.. but present it differently... I'll be honest, cuz I plan on expanding my little blog site into more... and doing it differently as well. Getting some original content and things like that.. but at the same time.. we can share some of the same information.. that way we help each other out. If i pick up an article about a particular artist, why couldn't you contact me like "hey.. I'm interested in doing something on Flame, you have anything recent that would interest my readers?" and i could be like "for a small fee i could hook that up.. or just hook me up with some 411 on CMR's new artist Psalmist or something."

thoughts?
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Advice for reviews...
written by C.E. Moore, March 04, 2008
Sketch,

My name is C.E. Moore and I maintain and write reviews for all forms of Christian music, books, movies, etc. at 'The Christian Manifesto' (www.thechristianmanifesto.wordpress.com). I really appreciate what you've said here and will strive for more of what you've alluded to here in your column. However, I must ask, how does one like myself go about something like what you're asking. I think Christian rap is marginalized in the Christian marketplace. There are really no quality magazines dedicated to the format. Artists like Tobymac and KJ-52 are still beating out artists like Cross Movement and others for Dove and Grammy nominations (not saying Tobymac or KJ-52 are not worthy of recognition). Even Christian bookstores do not tend to display Christian rap prominently on their shelves. So, when it comes to commenting on some of the details, such as artists collaborating together or Enock's departure from CMR, I am at a loss. I review Christian rap because I want people to know it exists and that I truly believe it is one of the most evangelistically-focused forms of Christian music out there. I feel that I am fair in my approach, citing where things could work better from a production or lyrical standpoint and highlighting clear Gospel themes in various tracks. However, I'd like to do it better.

C.E. Moore
The Christian Manifesto
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Well put...
written by FabdaEclectic, March 04, 2008
Good words, Sketch. I like how you laid the challenge out there for future "critics".

Way to raise the critique bar.

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CEO- Much Luvv Records
written by Tre9, March 03, 2008
Word up Sketch. Hopefully you can lead by example on your next review.
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Thanks
written by Sketch the Journalist, March 03, 2008
Thanks for the compliments Wade.

I'm glad you read through and got the point that I'm advocating bigger lenses in our critical glasses and some interpretation with our reporting.
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I was a little worried at the title
written by Wade-O, March 03, 2008
But when I read this article Sketch, I feel you bro. Not criticism for sake of looking for fault, but discussing things in the broader context. Truth be told, I think thats a great element that you bring to my radio show. (shameless plug...Zilla I'm sorry.)

The Wade-O Radio Show
www.myspace.com/wadeoradio

The big picture is always important and as Christians things like that can be huge lessons. The KJ/Goldinchild thing a classic example.
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