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Home arrow Articles arrow Notes from the Sketch Pad arrow Where Are All The Christian Rap Critics? (Part 2 of 2)
Where Are All The Christian Rap Critics? (Part 2 of 2) PDF Print E-mail
Written by Sketch the Journalist   
Wednesday, 18 June 2008
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Photo by Brian Solis

Where are all the Christian rap critics? Where are those of us bold enough to say an album, at least creatively, really ain’t hitting? By the same token, where are the artists tough enough to accept negative criticism of their project?

Let’s be honest, we’ve all heard gospel rap music that is sub-par. Maybe it’s the wordplay, the beats, or the artwork - you know that it just doesn’t compare to the best of mainstream, or even Christian, hip hop.

So why do we rarely read (or write) a review that says so?

Believe me, I’ve felt this pressure and have honestly written album critiques that are a little more cheerful than they should be. From a writer’s perspective, I can tell you why.

One: You personally like the artist.

It’s crazy how often this happens. The guys whose music I like the least are usually the ones I relate to the best (and vice versa.) When this happens and you’re asked to compose a critique, it can be gut-wrenching. How do you tell a friend the album he’s poured his heart into for the last six months is bunk? Usually, you don’t.

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Fresh out the press, Photo by Ashley Dinges
Two: You’re afraid you’re going to be a career killer.

Although the gospel rap market continues to grow, it is still relatively small. The power of the Internet is much, much larger and your handful of unkind words could slaughter sales and self-esteem. Nobody wants that on their conscious so we often write around the problems or try to camouflage them with compliments.

Three: You like free music.

For the most part, when you’re asked or assigned to write a review you don’t have to pay for the product. Although it shouldn’t – it can alter your opinion of the project.

Labels feed the music to the media outlet or individual writer in hopes of positive reviews. When the prognosis comes back negative some will cut off the supply or shift sources to those that will be more favorable. It’s an ugly practice that occasionally rears its head in Christian circles. And even when it doesn’t, some writers still assume it will and therefore deliver an assessment that keeps the freebies flowing.

Four: Mission abort

Another reason you may not ever see a negative review is that they get written but spiked by the label or media outlet. Advertisers are hard enough to come by, so when you have them you want to keep them. A negative review doesn’t help the company move units and they may ask their business “partner” (the publishing agent) to protect their mutual interests.

None of this helps raise the standard and quality of gospel rap. If all we’re doing is rubber-stamping reviews and patting each other on the back, the art doesn’t grow.

And let’s be clear – we’re judging art, not hearts. Bad music doesn’t equal a bad guy or a poor spiritual walk.

So let us pray more writers and artists will be able to accept bad news with grace. After all, Ephesians 4:15 instructs us to speak the truth in love.

Comments (21)add comment

masterFlex said:

That article was everything but the altar call, it was so true. And the biggest problem is, saints will reply, "Yeah, but you shouldn't let that hinder you from an honest review." And they're right, of course, but believe you me, that is SO easy to say.

When Anointed Productions wrote reviews, they were unsolicited (in other words, nobody asked me what I thought! (except the boss)). Rarely did I write on product we were sent, and very seldom did I do an interview on request. This was because I found out that the anonymity, the distance made it easier to be blunt while being Christlike. Still, you'd be surprised how many emails I'd received and saved from an irate rapper who would remind me that nobody asked me. Who was hurting whose feelings here? (smile)

But back then, I stopped reading certain journalists and even stopped visiting a couple of sites because the candy-coating made it hard to find good music. You didn't know whose 'hot' was lukewarm, whose was room-temperature, whose was 'it wasn't the coldest thing I've heard', and whose was... well, hot (or fire, right, plas?). And I didn't want to be one of those folks who had to hide my name to get read.

A good reputation leads folks to the Raiderz's and the Knines and the DJ Nicholas's out there. So, I'll take the occasional ego slingshot Philistine-style. It really is alright.
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August 12, 2008
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Trinity said:

Woah! as a journalist who reviews Gospel music, I totally hear what you're saying! All the reasons you gave are valid. I have laid a principle in my life that if it's not good enough, I won't review it. If it's got redeeming features, then I probably will and focus on those!
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July 29, 2008
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Real Christ Hip Hop said:

why not just have a place for the fans to critiuqe albums. that way it takes the blame off of you. I use to read the reviews but I stopped. They didn't tell me the truth and I could tell as I read between the lines that maybe the writer didn't feel comfortable giving a bad review to a christian record. Any body ever notice that on showtime at the apollo if you sing a gospel song even if you can't sing they will not boo you. I thought thats what these critiuqes were like. I am a gospel hip hop artist myself and a bad review will hurt no doubt. but I am also a student of real hip hop growing up in the 80'a and 90's so I want a real review. I know that with my music you will get the word but I could just release an album of me preaching if it was only about just getting the word. Its also about getting the word threw to the unsaved and Hip Hop is a way to do that. I would rather for a fellow Christian to say its wack before one of them. I may take that opinion and change some things or leave it as is. But atleast I know you had my back. Sorry for any miss spelled words I am the worse speller in the world you should see my rhyme book. But I am praying on my spelling problem lol. God Bless
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July 28, 2008
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Ribu John said:

I agree. Criticism is for refinement. If the criticism is from the point of refinement and encouragement, to encourage a higher standard of quality in future works, then it is biblically approved, I feel.
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July 25, 2008
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BooksNBeats.com said:

As a writer that likes to eat, I feel you. However, your alliance is to the readers--and the people that purchase music. If I read your review (a false positive)and decide to a purchase an album because of it and it sucks, well, I'm going to be upset...and may not TRUST your judgement, writing or site.

Is it worth losing loyal readers?
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July 25, 2008
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Dj Pdogg said:

Yo my comment goes out to Sphere Of Hip Hop. Yo I give yall crazy respect fam. Its about time that more people do what you guys are doing and care about artist developement. Hopefully a few of the more successful artist and Christian lables will offer tips to alot of the up and coming guys. Be blessed!!!!
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July 18, 2008
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Amir Al-Muminin said:

I would have to agree with what "whitleyd" said. Some of the people who is the most promoted and talked about in the Christian rap is straight thrash lyrically. The same way you can tell if somebody can sing, is the same way you can tell if someone can rap. The talent will be evident!!!

The question with preachy rap like Da Truth and Lecrae vs say the non-preachy method of say Grits and T-bone is an matter that should be settled biblically. Rappers, secular or GODLY ones all preach!!! It's just what are you talking about. If you say you are a Christian/Holy/Gospel rapper, then it is your Job and duty to proclaim Christ fullness in your lyrics not yourselves!!!!! The difference with people of the Lecrae/Trip lee/Da Truth fold is that there whole mission is to passionately state Christ glory at all times!!! So the question I have is what are you doing this for!!!

Regarding the reviews...be HONEST!!! An white lie/ saying something is decent/good when you know that it is not...is still an LIE and GOD is not PLEASED!!!!! When I first heard flame, I thought dude first album and second album was straight trash!!! I thought his flow was incredibly weak and the beats and lyrics was soo subpar. I recently listened to his new album(Our world Fallen the one that came out this year 08) and I can honestly say it is an GOOD album. The question never was what he was saying was right, but how he was delivering it!!! The beats/flow/lyrics have GREATLY improved,lololol.

So writers and reviewers of Gospel/Holy/Christian rap, in order to properly critique the music. The way it should be done I believe is this: Is the music biblically sound, Is the beats up to par with the rest of the industry secular or GODLY. Same with the Lyrics and flow plus songs ideas??? This is how I think it should be done. Thank you for ya time and Keep JESUS first in ya life!!!
GOD BLESS and 7^s Up
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July 15, 2008
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D_Rhoden said:

I agree that there should be more honest critiques given to Christian Hip Hop artists. It was around this time last year when I watched an artist perform on Christian television really late at night, and his rap barely reverenced Christ at all, not to mention his flow was weak (for the lack of a better word). During his interview during the show the hosts were praising him for his music.

If we don't honestly critique artists, then more artists will emerge like the one I watched, with a watered-down, non-creative message. If an unbeliever who listens to secular Hip Hop was watching the same broadcast I watched, they would have probably laughed at the artist and his music and possibly be driven further from Christ. We must critique in love, because the message of our Lord may be compromised if we don't.
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July 12, 2008
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D-Live-rinse said:

I tottlay agree. The body of christ should be honest with one another. If you not feeling project don't post something contrary. You are not helping the artist but hurting his character growth. Open rebuke is better than secret love. Faithful are the wounds of a friend. The kisses of your enemy decieve. Grace and Peace.
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July 04, 2008
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WyldBill said:

I'm the rap critic!!!
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June 26, 2008
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Sayn't said:

I believe our music is Holy Ghost inspired music is the best out there mainstream or not including secular. But of course every artist wants to think so...and if its not so wouldn't you like to know why? So im asking everyone who reads this message, especially the author of this article, to please listen and judge our music. So we put ourselves out there and what is the point if it is not edifying the body, and that includes music....emancipated_mimes on myspace...or hit us up to listen and critique our lastest music recorded at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
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June 20, 2008 | url
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Matthew John said:

I have a christian friend I play US christian hip-hop songs to. He is normally like " that is sick or wicked(WE ARE BRITISH) His favorite artists are probably corey red and precise. I don't have the album yet, but I played him the single GUNZ DOWN I downloaded from rapzilla. HE DID NOT LIKE IT he thought it sounded like a LIL-JON copy. If u re like me ur probably thinking LIL-JON! that's probably one the best songs I have ever heard. But then again people have different tastes likewise christians think differently. I think we should give as fair and honest a review we can give.

Matthew John a.k.a emjay
ST.ALBANS, ENGLAND
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June 20, 2008
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ChristMatic said:

Thier is no problem with telling an artist,no matter what genre,that their album is whack.We need to grow the gospel by good music.The Gospel is the Good News not the alright news or the whack news.These artists need to touch the youth.The youth like tight beats first than tight lyrics.Both equal not one higher above the other. ChristMatic Jesus Christ is always Automatic!
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June 19, 2008
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Preacha-D said:

the problem is that, in the christian community we have different rules. whereas in the secular world, people can use derogatory terms, be overtly negative, and just plain out bash an artist, in the christian world the artist reviewed is our brother/sister in christ, they are preaching the gospel, its just like a preacher that doesnt preach in the certain style u like to hear, u still accept him if he is on point biblically, and realize the problem isnt the preacher, its my refusal to hear the gospel from someone other than the preachers i've grown to respect. so when we mix ministry and music it becomes such a complex thing to judge because one could be on point biblically and preach awesome sermons thru song all the while cant flow to save his life. this problem isnt nearly as prevalent in other areas of christian music because either u can sing or you cant, its not that hard, albeit in rap music you have artists like soulja boy, etc. where the line between truly talented and horrible is ominously gray. we should have numerous categories such as ministry, creativity, potential, skill displayed, etc and not give an overall good or bad review but let the review itself be objectional, and let the fans decide which they care more about, because a lot of christians dont like totally sold out rap like lecrae or trip lee, they feel it isnt creative enough, and plenty of other christians dont like sublimal chrisian rap like grits, which is creative but not preachy enough for them. so how can you put two artists that are after two different goals in the same category, that isnt fair to either artist. just a thought
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June 19, 2008
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Sphere of Hip-Hop said:

None at all, if it's honest... explains why it's getting scored low... it's not mean spirited... offers constructive criticism and so on, it's all good with me.

The problem most often is with the artist. 95% of the kick back I've ever received on our reviews at Sphereofhiphop.com has come directly from the artist.

Most of the time they weren't willing to come to grips that they aren't making *classic* albums like they think they are... even worse having all of their fans readily toss around such labeling (or my favorite "fire") causes them to believe their own hype.

Criticism should be welcomed especially if it's being offered in the right way. You'll rarely find another spot like ours that cares more about artist development.

We've shelved reviews in the past because it wouldn't have been helpful to the artist. They were shown the review and had it explained to them why we wouldn't post it. Then they were offered some suggestions, help and other direction to improve. Going the extra mile is important because few are willing to give to people without getting something in return... that's another soapbox for another day though ;)
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June 19, 2008 | url
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mind of christ said:

I agree with writer "whitleyd". That was a mouth full. I say some of these Christian Hip hop artist need to go back and review over there album before they release it. And while they're reviewing it think about what would the lost say about this album? Christian Hip hop should compete with the secular artist to control the air waves. I'm not saying lose the message and drop the ball, but INVEST your MONEY in some really good Christian producers. And stop jackin secular beats to get the WORD out. We are Christian we should jack Christian artist beats, like the secular artist do with their own. GOD is excellent, so as a body we need to push out excellent music. It's a shame when I introduce Christian hip hop to a unsaved cat and he laughs like this has no effect on me.
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June 19, 2008
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C Note said:

i have heard some albums even those reviewed here on rapzilla sayin they was good but they wasnt i couldnt get wit the beats or how the rhymes flow so i missed the message i find my self wantin to just over look an artists flaws and suffer through a song if i liked their past music.tougher honest reviews will bring the quality of Holy Hip Hop up and more emcees will rise tot the standard
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June 19, 2008
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Frenzy Xnoizz said:

I don't feel this problem. Being freelance journalist myself over here in the Netherlands, I will ABSOLUTELY say when an album is not dope at all. Wether it's in a review or in my weekly radioshow, why not? Music still is music, and should be judged as music... the message in the music has nothing to do with that!

I also see that in the christian world people like everything other people drop, just becuase they're christian too. I think that sucks. I keeps a lot of peeps from evolving, only and just because they don't get propper feedback.

Let's aim for a higher level, let's be honest, let's be picky!

Peace
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June 19, 2008 | url
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whitleyd said:

i understand everything you're saying and agree compltely, but isn't there a problem with some of the critics overly UNDER-doing it (make sense?)? one thing i've noticed about rapzilla is the fact that they hype up some of the worst sounding christian hip hop artists known to man (maybe because some of the reasons mentioned above)...yet they fail to recognize FULLY how great some of them are. Think about it, maybe it isn't just the bad albums that get good ratings, but maybe some of the critics at rapzilla feel like they need to overcompensate for this imbalance by underscoring some amazing artists by giving them a lesser score. For example...i know 4-stars is good and all, but why in the world didn't Trip Lee 20/20 get 5 stars (it should get 6)? This baffles me! Sure i'm a huge huge fan of the 116 Clique, but I listen to other Christian hiphop too, and this is probably the best album i've heard to date, PERIOD (and this includes secular hiphop)! It's almost impossible to find an ENTIRE album (every track) laced with clever, bibically-sound, and meaningful lyricism and rhymes accompanied by a great beat, a great hook, and with a great supporting cast (Lecrae, Tedashii, Sho, Flame, Cam, etc), especially in Christian hiphop where sounding corny used to be so easy. This was a terrible rating, and if I didn't know any better, I'd assume the critic didn't listen to the entire album but probably hopped on iTunes and listened to 30-second snippets. You mention "career-killers" above, but man, be a career promoter. The more these great albums get out there, the more legit Christian hiphop will be. And this isn't to promote Christian hiphop in and of itself (nor the artists...like Trip even says: "I ain't no superstar"), but rather to advance the Gospel to those in desperate need of the King, and to do so through culturally-relevant tools like hiphop. Let's leave those albums where people seem to promote self (like the Soul P. album, where it also sounds compltely terrible except for like one song...sorry, just following the guidelines mentioned above in the article) and have awful flows and beats, and lets get the good stuff out there that not only sounds great, but that promotes Jesus Christ first and formost (like the 13 Letters album and Da Truth), and where the Gospel isn't compromised for sound quality. Love you guys though, stay faithful.
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June 19, 2008
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Fab da Eclectic said:

I, for one enjoy an honest review. I recently released a record, sent it to reviewers and it wasn't even touched. If it wasn't felt, I'd like to know about it. I've been around a while and still feel I can be better.

The only way an artist grows is by constructive criticism, feedback, and direction.

I wish there were more who offered to do that.

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June 18, 2008
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That dude said:

Good article!! Even though the message is great in gospel rap albums, there are other aspects where a person might say. "Hey I dont't like this album". Its done in secular music and I know there is at least 1 gospel rap album that all listeners do not enjoy.
Thats my story and I am sticking to it.
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June 18, 2008
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