Imagine this - you finally finish recording your album and it has been is mixed and mastered. Additionally, your artwork is complete and you are ready to promote your singles. The only issue that you experience revolves around the lack direction in regards to creating a buzz for your new album.
Currently the favored music sales model is single driven. ITunes, and most all digital retailers sell albums but most of the revenue is generated through individual songs sales. So what does this suggest?
The aforementioned paragraph suggests that you need to promote your singles. Your singles need to generate interest for your album. Below I will share 5 cost effective ways to promote your single.
1. Utilize a popular streaming music service. Upload your single to SoundCloud, YouTube, or BandCamp.
Presenting a streaming option gives fans the opportunity to hear the song. The streaming option also facilitates communication within the built in communities of users that SoundCloud and YouTube have, but are also embeddable on Facebook and Twitter and engage your family, friends, and fans where they spend time most.
2. Official Music Video
You can promote your single with an official music video. Music Videos are powerful because they provide a visual representation of a song. The support a song performing well and extend the life and sales, and also bring a sleeper single to life. Music Videos are also mobile friendly. To give you an idea of the weight of this point, 60% of Facebook users are now mobile. I would suggest seeking out college students that dabble with filmmaking and getting quality visuals for your songs for free or close to, until you can invest into higher quality and conceptual music videos. Alternatively, you can also always expand your skillset and learn the art of filming and editing yourself.
3. Lyric Video
A lyric video is a twist to the music video. This creative video enhances the original song by showcasing the lyrics. This is a great way to extend single exposure in lieu of a music video if you just aren't able to tap into resources or money for a music video. If your marketing plan includes a music video, the lyric video is the perfect extension while you are completing an official music video.
4. Behind the Song Video or Audio
You can utilize YouTube or Vimeo to give background information about your single. You can also use SoundCloud to give background information about your single as well. The goal revolves around building interest and buzz around your released single. It also gives fans what they always want - an inside look into the artists processes.
5. Utilization of Social Media
You should utilize social media to get the word out about your single. Facebook, YouTube, Twitter, Instagram, Pinterest, and blogs are your friends. Submitting to blogs extends your reach plus it exposes you to new fans. You can utilize Twitter to promote your single but should be used to build relevant relationships long before you begin to pitch music to blogs. You can create a hashtag to drive communication. You can also use Facebook to promote your single. Maybe one day you can share the artwork. Maybe the next day you can share the lyrics. The options are endless. Of course the benefit with social networks is tapping into friends, family, and fans as well as their networks.
In order to promote your single effectively you must have a marketing plan in place. A marketing plan will help you stay structured and organized.
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