StoryHow do you inspire a record label with over 120 gold and platinum records and 20 Grammy Awards to try something new?
Ask Reach Records.
Two years ago, Lecrae and Ben Washer’s independent label moved Brad O’Donnell, SVP A&R at Capitol Christian Music Group, to pursue a hip-hop artist.
“They were the ones who showed the Christian—and general market, by the way—that there was an audience hungry for music like this,” O’Donnell told Rapzilla. “It was not only with the music, but I was impressed with the artists as people and what they stood for.” Add a comment