NCAA Basketball isnt the only March madness that takes place annually. Down in the capitol city of Texas there are nearly 100,000 people that congregate annually at the world renown event known as South by Southwest.
For those that dont know, South by Southwest (SXSW) is a set of interactive, film, music festivals and conferences that take place every spring in Austin, Texas. Each of the three parts run relatively independently, with different start and end dates. It has been around for 23 years and it still going strong.
SXSW is one of the largest music festivals in the United States, with nearly 2,000 performers playing in more than 80 venues around Austin over four days, in March.
And though dominated by music, SXSW also features a robust film festival and an innovative, interactive technology conference, where techies from around the country showcase their latest software, gadgets and gaming technology. It is a well known fact that Twitter launched at the SXSW Interactive media conference in 2007.
Make no mistake
what happens at SXSW impacts the world. Whether for better or for worse. Recognizing this, one thing I observed as I attended this years conference, was that the Christian Hip Hop culture was absent outside of the 2nd annual, 'The Life in Hip Hop' concert. Im talking about the wisdom filled workshops. Im talking about the divine appointments that are waiting to be made. Im talking about the life changing conversations that we could be having with people.