*This is a big deal.*
Its the first time the major labels and retailers have unanimously embraced a new physical format in over 25 years. These cards play in 70 million phones in the US and a billion devices worldwide. Imagine if there were that many CD players in 1982. The press release:
The worlds four largest music companies and SanDisk Corporation (NASDAQ:SNDK), a leading seller of MP3 players and flash memory cards in the United States, today unveiled the full list of artists joining the inaugural slotMusic line-up. Starting this week, music fans can purchase slotMusic cardsmicroSD cards with pre-loaded, high quality, DRM-free MP3 musicfeaturing new release albums from artists like Coldplay, Katy Perry, Leona Lewis, Rihanna and Robin Thicke and catalog titles from Elvis, Abba and more.