Christian rapper Lecrae debuts Rebel on Billboard's "Top Rap Albums Chart" at No. 8. His third album, Rebel, shelved off 9,800 discs in its opening week! This doesn't count digital downloads, which for the first week was No. 4 on the Hip Hop/Rap Album Chart of iTunes.
Our advice to Reach Records is to send out a press release to all media outles (Christian and Secular) and be sure they all have a copy of Rebel for review, get all the coverage, even negative, doesn't matter. Because this album is making an impact and if it doesn't go out to the press it can miss great opportunities. Imagine someone who lost his faith, then reads his daily secular hip hop news, sees an article about Rebel maybe negatif because it's Christian, but then gives the album a listen and then recommits his life to the Lord. That's what I'm talking about!