Soul P.’s standout debut video, “Whoa Whoa!,” also the first music video for premier hip-hop label Beatmart Recordings, is #1 on Gospel Music Channel (GMC), the number one emerging or mid-size network among cable providers.
The video’s international broadcast premiere on Gospel Music Channel on March 10 was followed by 18 spins in the first week and 22 spins last week putting it ahead of Stellar Kart, Manafest, and Jeremy Camp, to name a few of the other Top 30 artists. (See the GMC Overall Top 30 Videos chart below.)
“Whoa Whoa!” is off newcomer Soul P.’s successful December 2006 release, The Premiere, which has ranked in the Top 10 on the CMTA Nielsen SoundScan R&B/Hip Hop chart for 10 weeks since December 31. The album's celebratory, danceable, catchy, and life-affirming songs deal with the social ills of inner-city life and offer hope of redemption and happiness through Christ.
The video of the retro 80s sounding single was shot at the beginning of December in downtown Los Angeles by director Justin Purser of Anonymous Content, a production company with a filmography that includes Babel, 50 First Dates, Eternal Sunshine of the Spotless Mind (Oscar winner for Best Original Screenplay), and Being John Malkovich (three Oscar nominations including Best Director and Best Original Screenplay).
Beatmart Recordings A&R and producer Todd Collins says the success of the “Whoa Whoa!” video, which showcases Soul P.’s charismatic personality, is an exciting indicator of the growth of the popularity of hip-hop in Christian music. “It’s a wholesome party song with simple lyrics that everybody can have a good time to and feel good about,” he explains.
Jerry Williams, the program director of Gospel Music Channel (GMC), the nation’s first 24-hour music television channel dedicated to all styles of Christian and Gospel music, says: “We were thrilled to be able to world premiere ‘Whoa Whoa!’. The song itself is a hit, and the video looks great. We’re excited to be working with Soul P. and Beatmart in this way and look forward to more great video product from the artist and label.”
Results of the annual Beta Research Cable Operator Study found that GMC ranks ahead of two dozen other cable networks, including The NFL Network, WE: Women’s Entertainment, Soapnet, Hallmark Movie Channel, The Tennis Channel and Lifetime Real Women and is seen in more than 100 markets around the country representing more than 3,000 cities and towns.