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Hip-hop emcees GRITS will release their eighth full-length album, Reiterate, July 29th, a debut of sorts on their own newly launched Revolution Art label. Major distribution to retail for this album and the ensuing label releases will go through the Provident–Integrity Distribution arm, a division of Sony-BMG.

In support of their Reiterate release GRITS will go out on the road for the 30 Day Tour, which will take them nationwide mid-July through mid-August. They also will be hitting the summer festival circuit including Agape Fest, Ichthus Festival, Crossover Festival, Rock The Desert, Spirit West Coast, and the NewSong Festival. Plans for the Art Attack tour are also underway for September where GRITS will be joined by other Revolution Art music acts.

Toby “TobyMac” McKeehan, one of their biggest champions says, “GRITS has changed the face of positive and spiritual hip-hop. They are relevant and have a knack for discovering talent that stretches our industry to places I love seeing it go.”

5-time Dove Award winners and 2-time GRAMMY nominated act GRITS has cracked MTV2’s Top 10 Most Requested and Top 5 Handpicked and received favorable media coverage in the pages of XXL, Spin, Vibe, Billboard, The Source, URB and other major publications and media. Over the course of their ten-year plus career, GRITS has sold over 500,000 albums and shared the stage with the likes of OutKast, Jay-Z, Ice Cube, Skillet, A Tribe Called Quest, and Monica.

The GRITS song “Ooh Ahh” remains a hot commodity as a digital single and has sold over 160,000 downloads to date. The song, from their 2006 release simply titled 7, was also used on the big screen in both “The Fast And The Furious: Toyko Drift,” and “Big Momma’s House 2” featuring comedian actor Martin Lawrence. Rappers Coffee and Bonafide have seen their music grace the movies before with the single “Here We Go” featured in “Something’s Gotta Give” starring Jack Nicholson and Diane Keaton, as well as music used in independent films including “Devious Beings”, “Lockdown”, and “Road Dogz”. GRITS’ songs have also been used extensively on television including shows like “MTV CRIBS”, “The Real World”, “Pimp My Ride”, “Tough Enough”, and “Boston Public”.

Revolution Art has a solid roster already in place including Stefan Moss a.k.a The SYNTYST (Scientist), and 18-year old powerhouse JADE.