B.Reith returns with a highly anticipated full-length album, “How the Story Ends”, on 11-1-11, following his 2009 hit “Now is Not Forever”. Reith is a one-man music juggernaut – he writes, raps, sings, and produces – but this new album finds him teaming up with an all-star supporting cast featuring hip-hop phenomenon Lecrae, Grammy™-nominated songwriter Lisa Gungor, indie-pop sensation Dave Barnes, and PJ Morton, an R&B star who is a touring member of Maroon 5. If all that wasn’t enough, four new songs feature mixes by Grammy™ winner Craig Bauer (Kanye West).
It speaks to Reith’s versatility that his collaborators hail from such a multitude of musical genres. This is music that defies a neat label from an artist who long ago broke down any walls of expectation built around him by an industry that didn’t quite know what to make of his many talents. His silky-smooth pop vocals complement his effortless rhymes in songs that are somehow accessible to the masses. “I do music because it burns in me,” Reith declares. “There’s something in me that is wired in such a way that I must do it.”
“B.Reith’s new record is great! I don’t know anyone who can so seamlessly move between musical genres like Pop, Hip-Hop, Rap, WHATEVER and not sound like he’s trying too hard. The first single “Simple Days” is going to be a sure fire hit for us here at NGEN Radio and I can’t wait to see where this record will take him next.” -Carlos Aguiar, Program Director, NGEN Radio/KSBJ (Houston, TX)
It was Reith’s musical passion that was recognized by accomplished artist and artist manager, Calvin Nowell (Gungor, B.Reith), whose Nside Entertainment has once again partnered with Reith to launch the new album. Nowell couldn’t be more excited about the project. “I believe B.Reith has delivered his best music to date. It is very relevant to the current pop/hip-hop music culture. Most people struggle to produce a diverse sound, but B.Reith is an artist that does it naturally. Therefore, it was very easy to step to the plate and support a project that I firmly believe many people will love.”
With “How the Story Ends”, Reith has expanded his sound just as he expands his audience. Already a concert veteran touring with the likes of TobyMac, Jars of Clay, and Relient K, Reith has recently been a part of the Misfit Tour featuring Da’ T.R.U.T.H. and BET regular, Mali Music. The response of these new urban audiences has been overwhelming, and it’s sure to grow when the new album drops.
Lastly, Reith is as honest and real as ever in his lyrics, but he offers something missing in so much of hip hop and pop music: hope. Reith offers not just sympathy but recognition, affirmation, and most of all, an answer. See, B.Reith knows how the story ends.
