15
Oct 2008
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*This is a big deal.* Its the first time the major labels and retailers have unanimously embraced a new physical format in over 25 years. These cards play in 70 million phones in the US and a billion devices worldwide. Imagine if there were that many CD players in 1982.

The press release:The world’s four largest music companies and SanDisk Corporation (NASDAQ:SNDK), a leading seller of MP3 players and flash memory cards in the United States, today unveiled the full list of artists joining the inaugural slotMusic line-up. Starting this week, music fans can purchase slotMusic cards—microSD™ cards with pre-loaded, high quality, DRM-free MP3 music—featuring new release albums from artists like Coldplay, Katy Perry, Leona Lewis, Rihanna and Robin Thicke and catalog titles from Elvis, Abba and more.

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Within days of shipping, slotMusic cards will arrive on the shelves of Best Buy and Wal-Mart in the United States, with a manufacturer’s suggested retail price of $14.99. slotMusic makes today’s hottest music available on interoperable microSD cards that let fans instantly plug and play albums into their microSD slot-enabled mobile phones, portable media players, computers, and an increasing number of car stereos.

More than just your typical music albums or single downloads, slotMusic cards boast 1GB1 (gigabyte) of capacity to offer artists a compelling new way to express themselves to their fans. In addition to songs, slotMusic cards may hold liner notes, album art, videos and other creative content that an artist may choose.

Grammy™-winning recording artist Robin Thicke, is utilizing the additional space on his card to add exclusive videos, behind the scenes footage and photos, personally chosen by Thicke to share with his fans.

Dozens of popular artists from EMI Music, SONY BMG, Universal Music Group, and Warner Music Group are making their debut on slotMusic cards in time for the holidays, including:

* ABBA
* Chris Brown
* Coldplay
* Connie Talbot
* Daughtry
* Don’t Quit Fitness Bundle
* Elvis Presley
* Five Finger Death Punch
* Jimi Hendrix
* Jimmy Buffet
* Katy Perry
* Keane
* Kelly Clarkson
* Kiss
* Leona Lewis
* Lynyrd Skynyrd
* Metro Station
* MIA
* Nelly
* New Kids On the Block
* Ne-Yo
* Nickelback
* Pussycat Dolls
* Rihanna
* Rise Against
* Robin Thicke
* Saving Abel
* Shwayze
* Solange
* Sugarland
* Tim McGraw
* Toby Keith
* Usher
* Weezer
* Young Jeezy


Consumers can expect additional releases from other artists before the end of the year. slotMusic has an unparalleled, pre-existing installed base at launch: hundreds of millions of multimedia-phones.

slotMusic cards are packaged with a tiny USB adapter (a $9.99 value) ensuring seamless interoperability with all computers – Windows, Linux and Mac—and enabling music fans to move their music to any music management software program or MP3 music device. The MP3-based music tracks will be played back at up to 320 kilobits per second (kbps), offering a high quality audio experience.

slotMusic cards are expected to be available in Europe in 2009.

SanDisk Corporation (NASDAQ: SNDK), inventor of the ubiquitous microSD format, is leading the technology development behind slotMusic.

For more information regarding slotMusic, please visit www.slotmusic.org.
 

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