The label's two founders Ben Washer and Lecrae have provided a new biography for the website's "About" section and it is as follows.
"Reach Records began in a couple of closets. One served as the headquarters, with a desk and a printer. The other was the makeshift studio. Like many startups, passion overrides the lack of experience and drives it forward. We were excited to make a difference, ready to see the world change. Even then, when concerts might be the 15 students at the local Boys and Girls club, the desire to speak into the heart and soul of the listeners is what fueled the creative and strategic efforts at the label."
The original version of this statement can be seen below.
"Art functions as the billboard of culture. New ideas and values move through art and work their way into the fabric of the people. Major movements all had a soundtrack formed around them, and in some cases the music sparked the movement.
At Reach, our passion is changing the way people see the world. The reason we create music and media, and travel the world to hit stages big and small is not simply to be successful. From the early days in 2004 working out of closets and selling CD’s out the trunk, to charting on Billboard and touring internationally, our goal has always been the hearts of people.
Our hope lies in the person and work of Jesus. If this man was a mere teacher our work would be influenced by him. Yet he claims to be God and change the hearts of humanity. That is the message we bring. Everyone is preaching something, whether it’s the gospel of money, power and sex, or even education and the American dream. We aim to serve through art, to bring healing and show others a different way to view their world.
The heartbeat of Reach is Romans 1:16 “For I am not ashamed of the gospel for it is the power of God for salvation to everyone who believes.”
Are you Unashamed? Join the movement."
Along with this change came a visual saying "changing the way people see the world" at the end.
Stay tuned for an upcoming article about it in the next few days.
Do you think the mission statement has changed? Leave your comments below.