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A recent rant on Rhema Soul's Twitter account has, in fact, led to some interesting discussion on the topic of art and the mind of the consumer. What the group released was a slew of Twitter posts which gave a glimpse into an experiment being carried out. The rundown is this: Rhema Soul is releasing an album entitled Fingerprints on March 30, 2010 and has, as of a week ago, begun taking pre-orders for the highly anticipated project. There are three packages altogether. The third, aptly titled the Double Deluxe Package, includes several items as well as a mysterious graphic tee (Also, if you purchase the last package you are entered into a drawing to win a Rhema Soul custom skateboard deck).

The Double Deluxe package, and rightfully so, has led many to wonder what the mysterious tee actually looks like, a concern to which Rhema Soul has, up to this point, responded rather vaguely. On the recent Twitter rant, however, the group finally shed some light on the topic saying, “Our experiment is one that will enlighten us on whether people will buy something from say, a group they respect, without actually having seen it.” They have since gone on to, in a sense, sympathize, saying “We realize this is a lot to ask of the consumer.”

And this brings us to the point.

Is the average consumer willing to pay for something based on name alone, based on what they already know about the artist and what they’ve, up to that point, had to offer to the public? Is this arrogance on the part of the group or is it merely a look at the lengths artists are willing to go to separate themselves from the pack.




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