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Todd Smith, aka Te'Luvv, doesn't fit the rapper mold. The only gold he wears is a wedding ring. He doesn't curse, drink or claim to have emerged from thug life. "The bottom line for me is that it's ministry," he said. "I decrease myself so God can look bigger and better."

Te'Luvv (pronounced Tay-Love) is a 28-year-old Christian rapper who recently moved to Memphis, and just released his fourth CD, "The World is Not Enough." Each track is a poetic sermon delivered through a rap beat.

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