A staple of the Reach Records brand is the compilation album, a gathering together of diverse styles for concentrated mass impact. From the original 116 Compilation project to the rock/rap mashup 'AMPED' to the manhood-centric 'Man Up' album, the label has executed this concept with much success. Andy Mineo himself all but confirmed in his latest video chat with Rapzilla that "There have been some talks about it, but…we're just going to keep you guessing.", and now all signs are pointing to another upcoming collective album from Christian Hip Hop's most successful label.
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Far from being in its infancy stages, Christian Hip Hop is now filled with labels and collectives of talented Gospel-centered artists. The kaleidoscope of the culture has broadly expanded from its original tiny following to a variety of lanes and styles. Co-founders Mickey Holm and Mike Luna are aiming to introduce fresh ideas, sounds and artists to the music industry with their new label, STRT TRBL music. While the name (pronounced “Straight Terrible”) may be unconventional, the meaning is much deeper than first glance.
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If Christian Hip Hop were to make a list of its most prolific producers, there is no doubt that Gawvi would make the exclusive short list. Formerly known as G-Stylez, this successful song-creator has worked with Lecrae, Trip Lee, Rhema Soul, Andy Mineo, Social Club and a slew of other household genre names. As if this weren’t enough, he is now taking his career to the next level by joining Reach Records, the most recognizable name in Christian Hip Hop, as an on-staff producer. This may come as a surprise to casual fans, but for Gawvi, it was a no-brainer.
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The second edition of the King Kulture compilation album series entitled 'Stop the Traffic' is making noise in the mainstream arena. The project focused on aiding anti-human trafficking organizations debuted at #15 on iTunes' Hip-Hop/Rap chart among huge releases including Juicy J (Stay Trippy), Big Sean (Hall of Fame), Goodie Mob (Age Against The Machine), and others.

AmazonMP3 saw the project higher on the charts, peaking at #2 in Christian Contemporary Music, #4 in Christian Music, and #13 in Rap/Hip Hop

Purchase it now on iTunes or from other digital retailers. Also, you can listen to the full album featuring Andy Mineo, Json, FLAME, Sho Baraka, MC Jin, Skrip, Propaganda, Rhema Soul & many more here.