Toward the end of last week, dyl and the rest of indie tribe began a "social experiment" in which they all talked about conflict within the group and accused nobigdyl. of being fake and untrustworthy. The idea, it seems, was to create a little hype around the song because it deals with those themes, but also to see how the community would react if they saw an apparent fallout on social media. It was inspired marketing and the comments on the individual members' Instagram posts were interesting.
You can purchase here.